1) Music Videos demostrate genre characteristics (e.g. Stage Performance in metal video, dance routine for boy/girl bands)
2) There is a relationship between lyrics and visuals, either illstruative, amplifying or contradicting.
3) There us a relationship between music and visuals, either illstruative, amplifying or contradicting.
4) Demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work, (visual style).
5) Frequently references to the nation of looking, (Screens within screens, telescopes, etc) and particulary voyeuristic treatment of the female body.
6) There is often intertextual reference (to films, TV programs, other music videos etc)
*Whether the video is primarily performance-based, narrative based or concept based and how elements of each are used in it*
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