Where could my advertisement for Engima be placed?

Norfolk On My Mind 

Norfolk on my mind is Norfolk's free lifestyle magazine distributed right across the county from King's Lynn to Cromer and availble in shops in Norwich and towns. The magazine includes local news and events, celebrity interviews, restaurant reviews, seasonal recipes, health and fitness advice, tips, music and theatrical write up and many more.

Link to Website: Click here 

Outline Magazine

Outline is an independent magazine aimed at providing you with a definitive guide of where to go in relation to pubs, clubs and arts events in Norwich. Outline promotes local talent and businesses. Enigma are under the local band directory (Click here). 

Link to Website: Click here 

Concrete Newspaper

Concrete is the University of East Anglia's student newspaper. With a circulation of up to 5,000, Concrete is free and published fortnightly on a Tuesday, during term time. Its sections include News, Comment, Features, Sport, Global, Travel, Lifestyle, Science and Tech and Environment. Inside Concrete is Venue,culture supplement which includes Music, Film, Arts, Creative Writing, Gaming, Fashion, TV and Competitions and Listings. Previous issues have included interviews with Paul McCartney, Harrison Ford and Stephen Fry.  

Link to Website: Click here 

Why would my ad be suitable for these magazines?

The magazine/newspapers are local and include sections on music and local talent. Outline magazine in particular focuses on the events happening in and around Norwich a advert would fit nicely in with my advertisement in promoting the band and their album. Concrete newspaper is written by university students and for them and it would be suitable under the lifestyle section or in the Venue insert as they perform at local venues like Epic Studios, UEA, Waterfront and Brickmakers etc. University students would be interested, because it is part of the nightlife in the Norwich area and is a feature of university life. The layout of the advertisements I have created would work both on the official websites as well as in a printed issue. Either as a full page spread, a banner or quarter a page. Because I have made two and the shapes are conventional it allows for flexibility and ease to insert them into a proper magazine or newspaper. 

A bigger newspaper locally to consider is the EDP as it is the main newspaper read in Norfolk. 

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Artist album influences for digipak

Kasabian 

Further research into Britpop examples has helped me come up with my digipak design. The characteristics these album covers share is the simplicity of the design. The Kasabian CD shares similarities with my current digipak by only using two colours. 

Blur 

The blur album influenced my first design ideas, which was to use photos of them playing live and make them cut out (abstract) in the four corners design similar to this cover. However, I scrapped it as I preferred my other idea. I still kept with the image of the band on the front, so then the audience can make the connection between their music and their faces. I combined features from each to end with my own design. 

Paramore

Away from Britpop to pop/alternative rock. The handwriting effect of the Riot! album cover is very similar to my font choices. They both mimic handwriting and the idea of a journal/diary type design for the CD. 

Previous Print Material Development: 

Font examples of Britpop (Slide 5) and text colour trials (Slide 4): Click here
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Digipak final draft before feedback & Functionality

Below shows a diagram of the printing plan for the digipak and how I created the insert sleeve as the final adjustment to the digipak design 

A quick slideshow video to show the finished product [ready for draft marking]

Band feedback to music video

Once the music video was complete I sent them links to the final construction. I got positive feedback overall. From the final construction there are two verisons of the music video. One in colour (which I am using for G324) and on in black and white (which the band preferred to release as there official video).

Below is the bands reaction to the video:

 The video was officially released on 7th February 2014. They announced it on social media sites such as Facebook and Twitter as well as on their official Youtube account, where I received acknowledgement and crediting.



Lyric Insert in Digipak

The background images chosen for the lyrical booklet have been edited using the same effect as the rest of the digipak. The images are from backstage photographs taken at the music video shoot. This allows me to link the music video and the digipak together, along with the poster advertisements. The backstage photos also allows the audience to see behind the scenes of their first music video, which gives it a personal touch to the fans.

Mid album storyboard: Click Here
Previous digipak drafts: Click Here

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Digipak Progress: Drafts

I took pictures of my current progress with the final draft almost being completed.

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Advertisement Development & Final Designs

Created with Padlet

Link to Site: http://padlet.com/wall/enigmaposter/

Representations of British Culture

What Characteristics do you think are British?

British characteristics would be influenced by the British stereotypes in all aspects. In Human Traffic the British characteristics are highlighted through the origin and setting of the location and casting. The cockney accent used by Moff is a signature characteristic of a common Londoner. The also use of tea in the film, when they are sat down with their parents. It is a traditional ritual in Britain. 

Do the Characters have 'British Reserve'?

'British Reserve' refers to British people wanting to be left alone and to get on with stuff by themselves and the idea of not talking to anyone on the street. This is evident in Human Traffic and is a true British characteristics. This doesn't apply when they are off their faces on drugs and will talk to the strangers like they are friends. 

The National Anthem:

1) Do you believe that the monarchy should still exist in the UK 'long reign over us'?

I don't believe the monarchy really does reign over us, in the past they did and the anthem had meaning, but now its just part of our culture and tradition. There main roles of today is to bring in tourism and take our money. They don't have much power, because we live in a democracy and the Government run the country. 

2) What part of the national anthem do you believe in and why?

I like how the anthem is devoted to the Queen, because she is the symbol of the British Empire. It illustrates us as a nation that is united and together. I agree they wish the Queen well - showing that they have compassion and feeling, while being a strong united front. They are using the Queen as a metaphor for the country.  

3) What part of the national anthem do you disagree with and why? 

The anthem has become outdated and now it is very common for some people not to know the anthem or in fact any history about the Monarchy. 

Human Traffic - New National Anthem:

1) Why did Jip rewrite the national anthem (what issues are he raising)? 

Jip is raising more modern and realistic issues. He is venting about how no one really knows who the Queen is and how his generation is alienated and distant from the traditions of the Monarchy and the British culture. 

2) Do you believe the new national anthem is easier to identify with than the original one and why?    

The new one is easier to identify, because it is more relatable with modern times. The original one is all about the Queen and how we must protect her and fight for her, nowadays most people don't care. The percentage of people who are now patriotic is getting smaller and smaller.    

Authority Figures

How were the 'authority figures' in Human Traffic represented?

1) Moff's Father

Moff's father is identified as a policeman, so he has a lot of authority and respect within the community. He is portrayed as the man of the house and he looks sophisticated and responsible from his smart attire. He has definite authority over his son, by giving him orders and telling him to grow up, take responsibility and get a job. To the audience he is the most serious character and is the absolute version of adult life.     

2) Jip's Mother

Jip loves his mother and it is made clear that he respects her, however, he doesn't like her lifestyle of practically being a prostitute. She doesn't have a heavy presence in the film, but she appears at the end receiving affection from her son.     

3) Koop's Father  

Koop's dad is in a mental clinic and isn't 'all there'. His mental ability is limited and he is looked after by nurses. He doesn't have a strong authoritative figure in the film, he is shown as a weaker character. Contrasting with other adults like Moff's father. The audience feels sorry for Koop and his dad, because of the situation. 

Cultural Hegemony

Gramsci, 1930

Cultural hegemoy is the philosophic and sociological concept, originated by the Marxist philosopher Antonio Gramsci, that a culturaly-diverse society can be ruled or dominated by one of it's social classes. it is the dominance of one social group over another e.g. the ruling class over all other classes. The theory claims that the ideas of the ruling class come to be seen as the norm; they are seen a universal ideologies, perceived to benefit everyone whilst only really benefitting the ruling class.