Link to Site: http://padlet.com/wall/enigmaalbum
Friday 31 January 2014
Saturday 25 January 2014
Friday 17 January 2014
Monday 13 January 2014
Audience Feeback: Rough Edit Screening
Audience Feedback
Method: On Tuesday 17th December the media department held two screenings of our Music Videos, one during Second lesson and one during third. T
his allowed for students and teachers to come in and watch our music videos and then fill out a questionnaire to get their overall feedback. Media students including myself advertised in college, by making posters and putting them around the college. I also posted the poster to my Facebook wall the week prior to the screening.
From the two screenings I received 19 responses, the majority of which are Year 13 students and two of them were teachers. Online through survey monkey I have emailed individuals in my contacts and also promoted it on my Facebook, so I could get a wide variety of results.
The general demographic of those who participated in my
questionnaire were females. 24 out 28 of them were females with only 4 males
participating. This is worth considering in mind about the significant gender
imbalance, fortunately it doesn’t affect my results as it is not lead by the
audiences gender. It is solely looking at the visual and technical of my music
video, which I don’t think is leant towards a specific gender. A music video
such as Katy Perry’s ‘California Girls’ is out to appeal to the audiences sexual
preferences, with sexualised clothing (cupcake bra) etc. 
Qualitative data:
When asked, ‘In the
music video did you think there were enough variations of shot types?’ The
majority of people (79%) said there was enough variation in shots, ‘Yeah, there were lots of shots and
they were at good angles which showed off the good views of the band. Other
people suggested some improvements concerning shot types stating, ‘There could have been more shots involving
moving of the camera’.
There was a contrast with results with some people saying there
should be more at the start of the video and some saying there should be
less.
When asked, ‘Were the
transitions between shots suitable for the pace of the song?’ The majority
of people (96%) said there was a suitable pace generally, ‘Yes, as they went from each performer,
filled well e.g. part between guitar player and drummer’ and ‘Yes they seemed
at the correct timing to the song’, with some critics, ‘Pretty much, except for the
uber-fast transitions right before the end, and close to the beginning’. I think the overall
transitions are suitable, but in certain areas, particularly the non-vocal
sections just before the first chorus and at the end of the song in the video.
They can be better edited.
When asked, ‘Did you
like the use of powder paint in the music video? Why?’ Everyone asked said
they liked the use of powder paint in the video (100%). The reasons for this
also followed the similar lines of creativity and contrasting with the rest of
the video. ‘It
offered versatility to the video and colour, especially affective in slow
motion’, ‘I loved it, you don't really see it in many music videos and it adds a
wild and playful element to it’, ‘Yes,
it adds to the aesthetics and is a change from the building’ and ‘Yes, it adds
variety to the video, colour and interesting visuals’. Despite
liking the powder paint, some did leave suggestions on what they would like to
see, when using the powder paint, ‘… It added contrast and showed the band having fun. I
don’t think it should come in until the slower part of the song in the middle’ and ‘Yes, I would have liked to see better use of this, shots
of the powder, slow motion etc. It seems a little repetitive so more variety
would be good.’ The powder paint
can still be refined further in the video to make it more effective, but also
to flow better. Previously I had the powder paint come in earlier than
originally planned, so for the screening it came in before the bridge where the
music is a lot slower. Since the screening I have moved it back into where I it
was previously, as it was most effective then.
All except one individual noticed and liked the B&W
filter and fades at the beginning of the video. People commented stating, ‘it was a cool
effect’ and it is a ‘good contrast
with all the colour’. Further suggestions focused on its visual
impact, ‘The
fades were good as it helped transition to the next scene, and the multicolours
at the ending were also a good way to end’. The use of B&W got a
positive reception with the audience, because it didn’t make the video boring
and gave it a variation in visuals.
When asked about any aspect of the video that needed
improving the main points picked up were regarding the editing of the pace, ‘the skipping from shot to shot of different angle of the
band was a tad irritating, but still worked well’, and shot types as
well as more experimentation with effects, ‘perhaps try some filters, especially when looking at the
shots in the warehouse’ and ‘In terms of the powder paint scene they need a
filter to emboss colour and contras this with the band playing scenes in a
desaturation look ’. Others picked out issues, which I also am not
happy with myself, which has allowed me to confirm that I am not being overly
critical of my work, ‘Maybe not have as many rapid shot changes at the
beginning and the end’ and ‘The guitar scene was slightly repetitive’.
The main issue was the repetitiveness of some of the shots as I have mentioned
before, which is down to medico editing on my behalf, however, it is easily resolved.
In the further comments section as an addition gave me
positive feedback responses, ‘love the lighting effects’, and ‘loved it – especially
the effect at the end ’and ‘brilliant video, really well put together.’
Further advice/suggestions were also
present, ‘make
sure that the footage fits exactly with music, some parts playing of the guitar
or bass is a little off; maybe have a musician go through with you’ and ‘Didn’t need the shot from the back’.
In reflection of my responses the overall reception is
positive. The video is currently up to a decent standard; however, certain
aspects can be improved. Those aspects mostly in editing, but also to be a bit
braver with effect filters which could make the video much more entertaining
and interesting.
Friday 10 January 2014
Tuesday 7 January 2014
Theory Revision:
Media and Collective identity
"Identity is complicated. Everyone thinks they've got one" - Gauntlet 2001
"A focus on identity requires us to pay attention to the diverse ways in which media and technologies are used in everyday life, and their consequences both individuals and for social groups"
- Buckingham 2008
"Religious and national identities are at the heart of major international conflicts...the average teenager can create three online identities before breakfast... each of us would like to think - to some extent - that we have special, personal qualities, which make us distinctive and valuable to other people in our lives" - Gauntlet 2007
Goffman (1990) - 'The presentation of self'
e.g. You see your teacher socialising, it can seem strange because you see them demonstrating a professional identity.
"The history of mass communications research is conspicuously lacking in any clear evidence on the precise influence of the mass media"
- Cumberbatch and Howitt, 1989
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