Media and Collective identity
"Identity is complicated. Everyone thinks they've got one" - Gauntlet 2001
"A focus on identity requires us to pay attention to the diverse ways in which media and technologies are used in everyday life, and their consequences both individuals and for social groups"
- Buckingham 2008
"Religious and national identities are at the heart of major international conflicts...the average teenager can create three online identities before breakfast... each of us would like to think - to some extent - that we have special, personal qualities, which make us distinctive and valuable to other people in our lives" - Gauntlet 2007
Goffman (1990) - 'The presentation of self'
e.g. You see your teacher socialising, it can seem strange because you see them demonstrating a professional identity.
"The history of mass communications research is conspicuously lacking in any clear evidence on the precise influence of the mass media"
- Cumberbatch and Howitt, 1989
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