Wednesday 26 June 2013

Audience Profile: Stereotypes - Rock Music

"Rock music fans"
When you type that into Google images you get pictures like this...



What is stereotypical of Rock Music?
The stereotypical features of rock music tend to be sex, drugs, violence and rebellion. This isn't necessarily true for all fans, but of course stereotyped tend to be untrustworthy.  
Fashion
[A little bit of history: Taken from Wiki]
Rock music and fashion have been inextricably linked. In the mid-1960s of the UK, rivalry arose between "Mods" (who favoured 'modern' Italian-led fashion) and "Rockers" (who wore motorcycle leathers), each style had their own favoured musical acts. (The controversy would form the backdrop for The Who's rock opera Quadrophenia). In the 1960s, The Beatles brought mop-top haircuts, collarless blazers, and Beatle Boots into fashion... 
Rock music is a very broad genre and over the years different styles have been created such as Mod and Rockers. When the sex pistols were around Punk was created and now our style is once again influenced by current bands. The current rock look consists mainly of black and dark colours. One very obvious trend which branched from rock is the emo style. Emo's have been recognised for their love of black, skulls and death. Bands like My Chemical Romance, Black Veil Brides and Fearless Vampire Killers have been branded as emo.
A generalisation of the common rock music lover still follows the trend of black clothing, leather jackets, their favourite band on their shirt and dark makeup.

Activities
If we follow the stereotype given about rebellion, then we can assume the target audience of this genre like to cause trouble and be different from society. Stereotypical leisure activities (some more true than others) such as going to a lot of gigs, staying up all night, smoking, drugs and devoting their life to music. That irrating saying "Music is my life" crops up a lot with any hardcore music fan.

Background
Rock and roll has influenced daily life, fashion, attitudes and language in a way few other social developments have equalled. As the original generations of rock and roll fans matured, the music became an accepted and deeply interwoven thread in popular culture. Throughtout it's industry drugs have always been there.




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