I emailed a questionnaire to a small group of people ranging in different ages, three of my own age and two older adults. I asked several yes and no questions...
3) Are the adverts clear and easy to read? They all said yes
4) Do you like the use of graphic and the effects added?
They all said yes.
5) Do you think there is enough range in font sizes and styles?
4/5 said yes, one said no suggesting that the quotations could be bigger.
6) Do you think the layout of the advertisement is appropriate for it to be included in a magazine/newspaper?
They all said yes - showing the design to be conventional of size, proportion and format.
7) Do you think there should be more colour included?
Everybody answered no, proving the contrast is good between the images and the lack of colours does work successfully, too many and it would look tacky.
8) Do you think the quotes are suitable for the advertisement and a decent size?
4/5 said it was suitable. One person said, 'yes, but you could get quotes from sources like a local radio DJ or radio station just because this would entice a wider audience' another said ' No, suitable but too small'
9) Do you like the use of social network links and icons in the advert?
All of them agreed that the link to the media was good and necessary.
The next few questions were their opinions on the magazine advertisement...
10) Where do you think you would most likely find the advertisements?
I received answers which were all in similar locations to what I was aiming for in my coursework. Suggesting, 'In a local magazine or up in the city' , 'In music shops and billboards around the city' , 'In a music magazine of some description' , 'Outline, EDP, internet' and
'Posters/fliers at the venue, ‘what’s on’
supplement in local paper'. Demonstrating that my target areas for my advertisement to be is being recognised.
11) What aspects of the advertisements do you like?
Those who answered complimented the simplicity, but bold artist design and the use of colour. 'I like the way you can see the band and the
colours are good' , 'They are simple
and not too busy' , 'I like the colours and the happy nature of the
band' and 'I like the bold color scheme'
12) What aspects of
the advertisement could be improved or changed to look better?
To improve the advertisements I got several suggestion, but only minor changes which I agree can be improved. 'You could maybe use a different font for the social media links just for some variety' , 'I think it’s good and doesn't need to be
improved' , 'I think increasing the size of the font for the social media links could be
helpful' , 'larger text on the quotes' and 'Band name could
be a bit bolder'
Teacher Feedback
The magazine adverts were marked using the mark scheme and got me a 'C' grade with 6/10. Comments were then made to raise the grade higher.
'Are
we assuming that this advert will be for a local publication, rather than a
national magazine or newspaper? This could have an effect on your chosen
quotations. Traditionally these would be from more reputable sources e.g.
magazines, music writers, newspapers, radio DJs etc.' - Like with other feedback the quotations needed to be relevant to where the advertisement would be seen and whose comments would be important enough for the target audience to think they band are worth while to check out. Some easy adjustments in sizes and fonts were also suggested like with the small investigation I carried out, 'You
need to work on the range of font sizes. quotes need to be a little larger, and
FB etc. text at the bottom needs to be smaller.'
When trying to look at the link between the music video was lost. The only link the graphics had was some of the photographs taken on the set of the music video. 'I
also still think that the link/continuing theme from your music video is lost a
little in the 2 ancillary tasks. Could we have a look at colour, perhaps, and
see if there’s something more obviously linked to the video that can be
substituted for the red?'
To fix the problem of the link being lost, I have decided to use more colour, by using the powder paint footage of the video to my advantage. This way I will have got more colour and the link would be stronger between the texts.
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