Audience Feeback: Rough Edit Screening

Audience Feedback

Method:
On Tuesday 17th December the media department held two screenings of our Music Videos, one during Second lesson and one during third. T

his allowed for students and teachers to come in and watch our music videos and then fill out a questionnaire to get their overall feedback.  Media students including myself advertised in college, by making posters and putting them around the college. I also posted the poster to my Facebook wall the week prior to the screening.
From the two screenings I received 19 responses, the majority of which are Year 13 students and two of them were teachers. Online through survey monkey I have emailed individuals in my contacts and also promoted it on my Facebook, so I could get a wide variety of results.

Quantitative data:

The general demographic of those who participated in my questionnaire were females. 24 out 28 of them were females with only 4 males participating. This is worth considering in mind about the significant gender imbalance, fortunately it doesn’t affect my results as it is not lead by the audiences gender. It is solely looking at the visual and technical of my music video, which I don’t think is leant towards a specific gender. A music video such as Katy Perry’s ‘California Girls’ is out to appeal to the audiences sexual preferences, with sexualised clothing (cupcake bra) etc.     

The age range of my audience was mostly 17-20 year olds. This is because of the method of my distribution of results. The screenings were held in college, so I would have received the majority of people aged 16, 17 and 18 to fill in my survey. The survey was also published online on my social networking accounts and sent in emails. This caused a bit more variety, but most of them were a similar age to me. It would have been more reliable to get responses from different age groups, which would let me have a wider and more varied collection of data.

Qualitative data:

When asked, ‘In the music video did you think there were enough variations of shot types?’ The majority of people (79%) said there was enough variation in shots, ‘Yeah, there were lots of shots and they were at good angles which showed off the good views of the band. Other people suggested some improvements concerning shot types stating, ‘There could have been more shots involving moving of the camera’. There was a contrast with results with some people saying there should be more at the start of the video and some saying there should be less. 

When asked, ‘Were the transitions between shots suitable for the pace of the song?’ The majority of people (96%) said there was a suitable pace generally, ‘Yes, as they went from each performer, filled well e.g. part between guitar player and drummer’ and ‘Yes they seemed at the correct timing to the song’, with some critics, ‘Pretty much, except for the uber-fast transitions right before the end, and close to the beginning’. I think the overall transitions are suitable, but in certain areas, particularly the non-vocal sections just before the first chorus and at the end of the song in the video. They can be better edited.  

When asked, ‘Did you like the use of powder paint in the music video? Why?’ Everyone asked said they liked the use of powder paint in the video (100%). The reasons for this also followed the similar lines of creativity and contrasting with the rest of the video. ‘It offered versatility to the video and colour, especially affective in slow motion’, ‘I loved it, you don't really see it in many music videos and it adds a wild and playful element to it’, ‘Yes, it adds to the aesthetics and is a change from the building’ and ‘Yes, it adds variety to the video, colour and interesting visuals’. Despite liking the powder paint, some did leave suggestions on what they would like to see, when using the powder paint, ‘… It added contrast and showed the band having fun. I don’t think it should come in until the slower part of the song in the middle’ and ‘Yes, I would have liked to see better use of this, shots of the powder, slow motion etc. It seems a little repetitive so more variety would be good.’ The powder paint can still be refined further in the video to make it more effective, but also to flow better. Previously I had the powder paint come in earlier than originally planned, so for the screening it came in before the bridge where the music is a lot slower. Since the screening I have moved it back into where I it was previously, as it was most effective then.     

All except one individual noticed and liked the B&W filter and fades at the beginning of the video. People commented stating, ‘it was a cool effect’ and it is a ‘good contrast with all the colour’. Further suggestions focused on its visual impact, ‘The fades were good as it helped transition to the next scene, and the multicolours at the ending were also a good way to end’. The use of B&W got a positive reception with the audience, because it didn’t make the video boring and gave it a variation in visuals.

When asked about any aspect of the video that needed improving the main points picked up were regarding the editing of the pace, ‘the skipping from shot to shot of different angle of the band was a tad irritating, but still worked well’, and shot types as well as more experimentation with effects, ‘perhaps try some filters, especially when looking at the shots in the warehouse’ and ‘In terms of the powder paint scene they need a filter to emboss colour and contras this with the band playing scenes in a desaturation look ’. Others picked out issues, which I also am not happy with myself, which has allowed me to confirm that I am not being overly critical of my work, ‘Maybe not have as many rapid shot changes at the beginning and the end’ and ‘The guitar scene was slightly repetitive’. The main issue was the repetitiveness of some of the shots as I have mentioned before, which is down to medico editing on my behalf, however, it is easily resolved.

In the further comments section as an addition gave me positive feedback responses, ‘love the lighting effects’, and ‘loved it – especially the effect at the end ’and ‘brilliant video, really well put together.’  Further advice/suggestions were also present, ‘make sure that the footage fits exactly with music, some parts playing of the guitar or bass is a little off; maybe have a musician go through with you’ and ‘Didn’t need the shot from the back’.

In reflection of my responses the overall reception is positive. The video is currently up to a decent standard; however, certain aspects can be improved. Those aspects mostly in editing, but also to be a bit braver with effect filters which could make the video much more entertaining and interesting.

Final Construction of Music Video post-screening: Click here  

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