Alice's Media Blog A2

Tuesday, 25 February 2014

Where could my advertisement for Engima be placed?

Norfolk On My Mind

Norfolk on my mind is Norfolk's free lifestyle magazine distributed right across the county from King's Lynn to Cromer and availble in shops in Norwich and towns. The magazine includes local news and events, celebrity interviews, restaurant reviews, seasonal recipes, health and fitness advice, tips, music and theatrical write up and many more.

Link to Website: Click here

Outline Magazine

Outline is an independent magazine aimed at providing you with a definitive guide of where to go in relation to pubs, clubs and arts events in Norwich. Outline promotes local talent and businesses. Enigma are under the local band directory (Click here).

Link to Website: Click here

Concrete Newspaper

Concrete is the University of East Anglia's student newspaper. With a circulation of up to 5,000, Concrete is free and published fortnightly on a Tuesday, during term time. Its sections include News, Comment, Features, Sport, Global, Travel, Lifestyle, Science and Tech and Environment. Inside Concrete is Venue,culture supplement which includes Music, Film, Arts, Creative Writing, Gaming, Fashion, TV and Competitions and Listings. Previous issues have included interviews with Paul McCartney, Harrison Ford and Stephen Fry.

Link to Website: Click here

Why would my ad be suitable for these magazines?

The magazine/newspapers are local and include sections on music and local talent. Outline magazine in particular focuses on the events happening in and around Norwich a advert would fit nicely in with my advertisement in promoting the band and their album. Concrete newspaper is written by university students and for them and it would be suitable under the lifestyle section or in the Venue insert as they perform at local venues like Epic Studios, UEA, Waterfront and Brickmakers etc. University students would be interested, because it is part of the nightlife in the Norwich area and is a feature of university life. The layout of the advertisements I have created would work both on the official websites as well as in a printed issue. Either as a full page spread, a banner or quarter a page. Because I have made two and the shapes are conventional it allows for flexibility and ease to insert them into a proper magazine or newspaper.

A bigger newspaper locally to consider is the EDP as it is the main newspaper read in Norfolk.

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Artist album influences for digipak

Kasabian

Further research into Britpop examples has helped me come up with my digipak design. The characteristics these album covers share is the simplicity of the design. The Kasabian CD shares similarities with my current digipak by only using two colours.

Blur

The blur album influenced my first design ideas, which was to use photos of them playing live and make them cut out (abstract) in the four corners design similar to this cover. However, I scrapped it as I preferred my other idea. I still kept with the image of the band on the front, so then the audience can make the connection between their music and their faces. I combined features from each to end with my own design.

Paramore

Away from Britpop to pop/alternative rock. The handwriting effect of the Riot! album cover is very similar to my font choices. They both mimic handwriting and the idea of a journal/diary type design for the CD.

Previous Print Material Development:

Font examples of Britpop (Slide 5) and text colour trials (Slide 4): Click here
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Monday, 24 February 2014

Digipak final draft before feedback & Functionality

Below shows a diagram of the printing plan for the digipak and how I created the insert sleeve as the final adjustment to the digipak design

A quick slideshow video to show the finished product [ready for draft marking]

Band feedback to music video

Once the music video was complete I sent them links to the final construction. I got positive feedback overall. From the final construction there are two verisons of the music video. One in colour (which I am using for G324) and on in black and white (which the band preferred to release as there official video).

Below is the bands reaction to the video:

The video was officially released on 7th February 2014. They announced it on social media sites such as Facebook and Twitter as well as on their official Youtube account, where I received acknowledgement and crediting.

Thursday, 20 February 2014

Lyric Insert in Digipak

The background images chosen for the lyrical booklet have been edited using the same effect as the rest of the digipak. The images are from backstage photographs taken at the music video shoot. This allows me to link the music video and the digipak together, along with the poster advertisements. The backstage photos also allows the audience to see behind the scenes of their first music video, which gives it a personal touch to the fans.

Mid album storyboard: Click Here
Previous digipak drafts: Click Here

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